Creative Social Media Strategist
I am a social media strategist and content lead with a focus on fashion, lifestyle, and cultural commentary. While I’m headquartered in London, I operate globally, working seamlessly with teams across New York, Paris, and Toronto.
My approach is built on a curated eye and a deep understanding of digital subcultures. I specialise in short-form video production and high-level strategy for TikTok and Instagram, ensuring brands don't just participate in trends but lead the conversation.
My niche sits at the intersection of style and culture, but my strategy is transferable. I have brought this perspective to a diverse range of projects, from global sports giants like Adidas and Nike to major music festivals including Rolling Loud and Primavera, as well as automotive brands like Cupra.
Currently open to freelance projects and full-time leadership roles with global teams.