LYST

Leading digital franchises on Instagram and TikTok, I turn audience insights into creative strategies. Short-form video and thumb-stopping content lie at the heart of my approach to shaping and evolving brand voice.

Lyst's "The Culture Drop" x Burberry: Scaling a Vox Pop Franchise for Luxury Partnerships

Live Event Coverage at The Fashion Awards 2025 (Post 1) (Post 2)

Visual Direction and Tone of Voice for IG "Lyst Data Drop" Franchise link here

Sponsored/Paid Social for IG Havianas Tradi Sandal Campaign link here

IG Carousel Assets for "Style Signifiers" Franchise link here

IG Feed Assets for "Trend Notes" Franchise link here

IG Feed Assets for "The Edit" Franchise link here

Short-form video "Style Cam" Franchise at Copenhagen Fashion Week

IG Carousel Assets "Why We Want" Franchise for Luxury Partnerships

Lyst Instagram: 12-month Franchise Growth & Insights

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